Since 2012, Deanne Weir’s private company,, has been investing in businesses and screen projects that aim to change the way we experience the world. 

Deanne is a former media lawyer and executive turned investor, producer and company director, who is passionate about storytelling, change-making and gender equality. has invested in technology and media-related businesses, experimenting with both new content distribution models and how technology can be leveraged for better social outcomes.’s current focus is on three companies: 

  • Ai-Media: a technology and social innovation leader providing speech-to-text services

  • Hoodlum: an Emmy and BAFTA award-winning film and television production company

  • Seer Data & Analytics: a technology start-up helping the social sector make better decisions through the use of data and insights  

Between 2012 and 2015, was a major investor in WE Magazines: publisher of online news and opinion websites The Hoopla and Birdee, both of which looked at the world through the eyes of women. has an ongoing investment in Moshcam, the online home of live concert video. 

In addition to investments in businesses, has made direct investments in various Australian feature films including I Used to Be Normal, Babyteeth, Miss Fisher & The Crypt of Tears and I Am Woman. Its newest project is a feature documentary by Sophie Mathison: a project on which Deanne is also a producer. believes in investing in Australian stories and Australian storytellers.

Top banner photo: From Hoodlum’s Five Bedrooms, L-R Hugh Sheridan, Katie Robertson, Roy Joseph, Kat Stewart and Stephen Peacocke. Photo credit: Sarah Enticknap.